Haden Heritage 2-Slice Wide-Slot Toaster, Black & Chrome

Haden is a real English appliance brand from 1958, not a knock-off factory — which is why the Heritage reads as vintage rather than 'dupe.' You get the same rounded silhouette, wide self-centering slots, adjustable browning, a removable crumb tray and non-slip feet for about a third of the Smeg's price. The finish is painted steel rather than Smeg's thick enamel, but from across the kitchen the effect is remarkably close.

Good to know: The browning dial runs slightly hot — start a notch lower than you think. The lever action feels lighter and less buttery than the Smeg's.

As featured in our guide Smeg vs Haden Toaster: Which Retro Toaster Is Worth It? (2026).