Haden Heritage 4-Slice Toaster, Ivory & Chrome

If it's the cream-and-chrome cottage look you're after, this is the Haden to buy — warm ivory enamel-look body, copper-tone accents, and four extra-wide slots with independent browning controls per pair. It's 1500 watts, so all four slices actually finish at the same time. For families, this is the sleeper pick of the whole comparison: still cheaper than half a Smeg, and the ivory is the most cottagecore colorway either brand makes.

Good to know: A four-slice is a countertop commitment — measure your spot; it's noticeably wider than the two-slice models.

As featured in our guide Smeg vs Haden Toaster: Which Retro Toaster Is Worth It? (2026).