Smeg TSF01 50's Retro Style 2-Slice Toaster, Pastel Blue

The toaster that started the whole retro-countertop obsession. The TSF01's powder-coated steel body is genuinely sculptural — rounded like a 1950s Fiat fender, with a chrome lever and a dial that clicks like a rotary phone. Six browning levels, defrost and reheat presets, extra-wide self-centering slots, and a removable crumb tray. Toast quality is even and reliable, but be clear-eyed: you are paying mostly for the object, and as an object it has no equal.

Good to know: Roughly three times the price of the Haden for toast that isn't three times better — and the glossy finish shows fingerprints, so it wants an occasional wipe.

As featured in our guide Smeg vs Haden Toaster: Which Retro Toaster Is Worth It? (2026).